COLUMBUS, Ohio-The global toddler milk industry, despite health warnings, has grown into a $20 billion business, with claims of enhancing brain development and immune function. However, the American Academy of Pediatrics cautioned against the necessity and potential harm of toddler formula for healthy children.
While infant formula is regulated, toddler milk lacks nutritional completeness and often contains high sugar content and less protein. Marketing regulations for toddler milk focus on truthfulness and avoidance of disease-related claims. Some experts express concern over misleading cross-promotion with infant formula, potentially undermining breastfeeding and healthy nutrition practices. However, advocates argue for the nutritional benefits of toddler milk, citing nutrient deficiencies in young children’s diets.